David Alexander is a founder of Calacus PR, sports PR expert, and CIPR Chartered Practitioner. He agreed to share with me insights and tips for people who would like to start a career in sports communication as a graduate or journalist.
My decision to study public relations was not easy. The temptation to explore different areas was strong. Now, after almost five years of studies and more than a year of professional experience, I can say it was a great choice.
As Pudsey Bear has changed in time, the idea it represents is still actual. Children are in need and for the 40th time, the fundraising event has been broadcast by the BBC. How COVID affected fundraising This year, it was