PR internship can be a great way to gain your first experience, catch valuable contacts, and taste real life in the industry. Current times are difficult for graduates but it’s still possible to find your dream position. In this post, I will share how I managed to get a PR internship and what are benefits of being a member of professional bodies.
Finally, we see some light at the end of the tunnel. According to Stephen Waddington, junior-level positions should bounce back with the end of lockdown. However, it doesn’t mean that PR internships and graduate jobs will wait for you. There is a huge competition to get one. Below you will find my own experience about how I landed my first PR internship in the UK.
As a non-native speaker, I am in a worse position to get a job in PR than my British colleagues. Language skills are essential to thrive in this industry. But it doesn’t mean it’s impossible! Besides polishing my English, I also engaged in different, useful activities.
I started gaining skills in digital marketing, data analysis, and programming to stand out from other candidates when I graduate. But the real game-changer was mentoring scheme provided by the CIPR.
No doubt, it was a great decision. After careful consideration from many available mentors, I reached out to David, who runs a sports PR agency, Calacus PR. We discussed objectives for our relationship and I asked him if it will be possible to help him in his everyday activities as an intern. And he agreed!
I learnt a lot during this internship and it allowed me to take a look from a different perspective. Improving my writing skills, exploring social media, and advancing research skills will pay off in the future. I will be better prepared to work in the PR team, as I will be aware of expectations from a junior team member.
Other benefits from professional body’s membership
Not every mentoring scheme will end with securing a position. I have the pleasure to gain knowledge and experience from a mentor in a different program. She shares with me her insights and expertise about the future of PR, AI, and new technologies in the industry.
And it’s also an amazing experience! I have an opportunity to learn how PR will look in the next few years and prepare myself to be more valuable for future employers.
I can’t predict how your mentoring program will look. But definitely I can tell you it’s worth it, no matter what the final outcome will be. Learning from the top practitioners in British PR is something invaluable and the cost of membership is incomparable to it.
Today’s points are very simple: be brave and engaged. Memberships in CIPR and PRCA are a bargain for students. But what you can gain from it is priceless. There are hundreds of events and resources dedicated to members and they will allow you to develop your skills in many ways.
Have you already managed to get your PR internship or graduate level position? What is your story? If you have any questions about student memberships in CIPR or PRCA, feel free to reach me out!
Here you can find some great insights from David about working in sports PR.