by Piotr Boiwka
Behavioural science is one of the hottest topics in business recently. Organisations try to take advantage and understand customer’s motivations and behaviour to establish stronger relationships and persuade them more effectively. Knowledge about human decision-making is powerful and should be
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It has been more than three months since the start of my PR blog. I considered it a space to train writing, learn new things, and present it in an intriguing and accessible way. I knew that I might share
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It is a fascinating time for privacy in the ad industry. In recent blog posts, I focused on the future of cookies, programmatic advertising, and ad fraud. Today I will present you a new chapter in the revolution of the ad industry caused
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We are in the middle of a revolution in digital advertising. User targeting based on third-party cookies is in its twilight by anti-trafficking tech presented by leading browsers’ providers. The cookies’ era is coming to an end. It is a
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Cryptocurrencies are a buzzing topic nowadays. Bitcoin hitting new records, as well as other coins, are inflaming investors’ minds. But not only theirs. Financial institutions and governments are also observing the situation. However, they are more anxious and susceptible than
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This season is very difficult for Newcastle United fans. The last few months are the continuous wave of criticism on the management, coach, and players. On the way to relegation, many of these opinions are justified. The team is playing
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AI is a game changer in nearly all industries. Possibilities given by AI and data analysis on an unparalleled scale allow businesses to grow. Public relations is not an exception. Solely in the marketing and sales sector AI applications will
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A few days ago Bloomberg revealed a scandal at the top of Nike. It resulted in the resignation of its North American VP and GM, Ann Hebert. Her son, Joe Hebert, used her contacts, insider information, and even a credit
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PR internship can be a great way to gain your first experience, catch valuable contacts, and taste real life in the industry. Current times are difficult for graduates but it’s still possible to find your dream position. In this post,
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My decision to study public relations was not easy. The temptation to explore different areas was strong. Now, after almost five years of studies and more than a year of professional experience, I can say it was a great choice.
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